Research and evidence for behavioral context
Behavioral context creates value only when it changes a product decision in a way that can be measured. This is Fluence's public framework for evaluating incremental impact without turning a promising signal into an unearned claim.
What we can say publicly
A Fluence partner pilot integrated behavioral context across 3.4 million profiles. The deployment reported a 40% churn reduction, a 2.3x conversion lift, and a 3.5x improvement in ML model accuracy, with integration completed in under 10 hours.
These are reported outcomes from one specific pilot, not a published controlled study or a guarantee for another product, sector, or user base.
The measurement framework
Name the decision, define a credible comparison, measure outcomes and guardrails, log the intervention, and scale only when incremental benefit is clear.