A cart event shows what happened. Behavioral context helps your e-commerce experience decide what helps next.

A cart abandonment rate identifies where a journey needs attention. It cannot tell a storefront, recommendation system, or agent whether one shopper needs price clarity, a product comparison, reassurance, or more time to decide.

Where behavioral context changes an e-commerce decision

It can help an application distinguish broad exploration from product comparison, interpret a checkout pause with confidence, and use interaction history as a bounded input for retention timing and relevance.

The same cart event does not explain the same decision

Two shoppers may add a product and leave. One has compared specifications several times; another paused at delivery details. The event is identical, but the surrounding interaction pattern gives the application a more useful, confidence-scored input.

Fluence works alongside analytics, commerce platforms, recommendation systems, and customer-service tools. It returns structured behavioral context for a product to evaluate under its own rules and guardrails; it does not make an offer, change a price, or turn an inference into a fact about a shopper.

Explore the Behavioral Context API · See how to measure incremental impact · Security and privacy