# Fluence

> Behavioral intelligence infrastructure for AI-powered platforms. The missing layer between AI capabilities and human understanding.

Fluence is B2B infrastructure (like Stripe for payments, but for behavioral intelligence). We sit between digital signals — clicks, timing, hesitation, navigation — and AI applications, providing a persistent behavioral understanding layer that makes every AI interaction personalized.

**Tagline:** AI sees data. Fluence sees people.

## What Fluence Does

- Ingests digital behavioral signals and normalizes them into a behavioral event stream
- Builds per-human behavioral profiles with traits (stable), preferences (medium-term), and state (short-term)
- Maintains dual memory: semantic (facts/traits) + episodic (interaction timeline)
- Exposes a Profile API that returns model-ready behavioral context via `GET /context/{user_id}`
- Orchestrates requests, calls LLMs, logs episodes, and enforces guardrails

## Proven Results (Fortics Pilot)

- 3.4 million profiles processed
- 40% churn reduction
- 2.3x conversion lift
- 3.5x ML accuracy improvement
- Less than 10 hours integration time

## Use Cases

- **Fintech:** Financial anxiety detection, risk cognition profiling, decision velocity tracking
- **E-commerce:** Cart abandonment psychology, quality-vs-price profiling, behavioral recommendations
- **Omnichannel Communication:** Per-user communication style, channel preference, timing optimization

## Links

- Website: https://fluenceinsights.com
- Product: https://fluenceinsights.com/product
- Blog: https://fluenceinsights.com/blog
- API Documentation: https://doc.fluenceinsights.com
- API Status: https://fluenceinsights.com/api-status
- Contact: https://fluenceinsights.com/contact
- Detailed info for LLMs: https://fluenceinsights.com/llms-full.txt